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Taub Center
2023
Independent, non-partisan research institute focused on social policy studies in Israel. A 40-year-old brand with strong recognition that needed consistent execution across research, events, and investor materials.
Rebranding | Presentation Design | Event Branding | Print Collateral | Brand Guidelines | Reports & Publications
A 40-year-old brand with strong recognition but inconsistent execution across research, events, and investor materials. Different outputs lacked cohesion, there were no shared standards across teams and regions, and the growing organization needed a scalable design system.
Deezeye unified typography into one bilingual system (Noto Sans Hebrew), refined the logo for consistency while preserving recognition, and built a modular grid system used across all assets. The system now covers 13+ asset categories including brand guidelines, presentation templates, reports, event collateral, and social content. Stakeholders consistently commented on the refresh.
The system is actively used across research, events, and investor materials today.
Deezeye redesigned the brand system for a 40-year-old institution — unifying typography, refining the logo, and building a modular grid system that works across all asset types and both languages.
The refreshed system is actively used across investor events, research publications, and presentations. Stakeholders consistently commented on the improved clarity and professionalism of the new materials.
40+ Year-Old Brand, Refreshed
13+ Asset Categories Systematized
Bilingual | Hebrew & English System
What changed after Deezeye got into
Inconsistent execution across publications and events → Unified bilingual brand system
Different outputs lacking cohesion → Modular grid system across 13+ asset categories
No shared standards across teams → Scalable system used across research, events, and investor materials
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